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COMPETITIVE BUDGET

2 Days compact, powerful and intense Workshop for Managers, Promotion Executives, Commercial Staff Members, Communication Managers and Anyone Within the Organisation Who Is Involved In Result-Oriented Marketing Activities.

OVERVIEW


In short, the "Competitive Budget Marketing" workshop is an investment with a 100% immediate return.
Traditional marketing campaigns often cost a lot of money. Furthermore, the results cannot always be easily measured. How can you get more out of your marketing budget with only limited resources? In the ‘Competitive budget marketing' workshop, you will learn how to attract new potential clients, how to get in touch with your target group in a more effective way, and how to effectively measure the 'return' of your marketing campaign. 

KEY BENEFITS

You will learn:
· How to invest in ambassadors: your client as a sales channel
· How to appear in the press for free
· How to conduct market research and competition analysis without spending a dime
· Which social networks (Web 2.0) can be used for spreading your commercial message
· What are the cheapest and most effective advertising channels?
· How to avoid price erosion and how to increase the profitability of your enterprise
· How to efficiently measure, monitor and correct the results of your marketing campaigns

PROGRAM HIGHLIGHTS 

Competitive budget marketing techniques: Viral, buzz & guerrilla marketing.

Your client as a sales channel via social networks.

Do's and don'ts, illustrated with successful practical cases.

This Course is also available as:

Personal coaching

The perfect solution for those who wish to have an intensive and practical training tailored to their specific needs.


In-House Workshop

Group sessions for multiple employees of your company or organization in half days, evening sessions or at time of your choice.

THE LEARNING FACILITATORS

Building brands and strategic plans to the next level being his passion. Daniel is currently involved in the growth strategy of Cosmopolitan College of Commerce and Technology Brunei which is growing at a rapid speed.

He is also the Deputy CEO of K-MAS Management.

• Charted Marketer- Professional Post Graduate Diploma in Marketing

• Charted Institute of Marketing (UK), CIM (UK)

• Charted Institute of Management Accountants- CIMA (UK), Managerial Level (Reading)

• Member Sri Lanka Institute of Marketing Management

Rajitha is a profound mix of industrial know how and the academic knowledge. He has understanding on many facets of organizations, gained through his strong 7 years of experience in the industry as a consultant. 
He has started his career as an executive in MAS Holdings, a leading garment manufacturer in Sri Lanka. He was also the Head of Business Faculty in ICBT, International College of Business and Technology teaching subjects such as Operations Management, Business Strategy, Business Decision Making and Business Finance. 
He has also served in the expert panel of one of the leading consultation firms in Sri Lanka where he has developed and delivered more than 3 successfully running coaching and mentoring programs in addition to the consultation projects he has been involved in. He renders his expertise in Business Process Reengineering, Organizational restructuring and Team building to deliver the outcomes driven organizational development programs of KMAS Group.

SOME ORGANIZATIONS THAT WE & OUR PEOPLE HAVE SERVED...

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